By focusing on quality content we create loyal and trusted B2B environments – the perfect platform for a wide variety of advertising solutions.
- Display advertising
- Lead generation
- Email bulletin advertising
- Bespoke targeted emails
- Video/audio engagement
We deliver content for B2B brands and maintain conversations in multiple formats across multiple platforms, providing organizations with a depth of reach that hasn’t previously existed.
iTPro Business not only helps to produce thought leadership content such as a white papers, video, audio, and other educational content (based on our unique insight), we also publish such content for multi-devices to encourage further conversation – and by taking this engagement social, brands can benefit from additional reach.
Community & Social Engagement
By getting involved in conversations, brands can directly interact with B2B professionals and become a part of the community.
iTPro Business creates engaging conversations between advertisers, community members, and social followers with solutions including targeted brand alignment, thought leadership and lead nurturing. Our community engagement projects offer clients the chance to reach professionals online through our websites, at our offline events and extended community reach via our social channels.
By harnessing our network of professional communities we produce conferences, awards and bespoke events that create content driven, issues-based discussions, which extend online community engagement into high-level networking opportunities.
Whether you’re looking for a one-off piece of targeted brand alignment or a lead nurturing campaign as part of an in-depth engagement program, event sponsorship can deliver unique high-quality relationship building opportunities.
With the ever growing use of mobile devices it is more important than ever to be able to engage readers at a time and place convenient to them.
As a publisher, ensuring your site renders on mobile devices is no longer good enough when it comes to user experience, which is why we offer mobile specific sites for each of our communities. With up to 20% of traffic coming from mobile devices the opportunities for advertisers are plentiful. We understand mobile and how brands can optimize this as an effective channel.
We don’t simply offer ‘out of the box’ campaigns; every campaign is tailored specifically to your objectives.
Successful one-off activities may deliver a ‘quick win’ (providing urgent sales leads for example), but the greatest value will come in the form of a fully integrated campaign using cohesive messaging across multiple touch points – not only using a variety of effective marketing solutions, but potentially capitalizing on our reach across multiple B2B communities.
Delivering Support Throughout Your Campaign
By leaning on a publisher’s insight and knowledge to produce informed, relevant, and timely campaigns, brands can expect a greater return on marketing investment. Here at iTPro Business we believe it’s about much more than simply rolling out your advertising campaign – we aim to be an extension of your marketing team!
Our experienced team is passionate about creating campaigns that exceed objectives and deliver real ROI. We’ll help to plan a tailored solution. You’ll be kept updated with results as the campaign is executed. We can amend the campaign to optimize response and we’ll deliver the results you need.