It has become increasingly more difficult to write emails that get opened and read — even for folks who have subscribed to receive your email. Why? Think about the competition you’re up against. According to the recent B2B research by CMI, email newsletters are sent by 69 percent of B2B marketers, and other content types are sent by 68 percent. Consequently, there will be a lot of brand emails competing for attention in people’s email inboxes.

Despite this, an email is still a vital tool for content marketers. 64 percent reported email engagement metrics have given them the greatest insight into their content marketing campaigns.

It’s time to try a new approach. Some of the specialists who spoke at Content Marketing World 2021 gave us some great tips, which we have compiled for you.

Read on to know how to get your subscribers to always anticipate your emails!

  1. Write a subject line that will attract the reader’s attention
    Do you know that a whopping 33% of receivers open emails solely based on the subject line? Well, now you do! You can’t expect your email to get results if your readers don’t open it, thus it’s crucial that you write catchy subject lines that prompt them to open it. It has been reported that people are more likely to open an email if they believe the content will be useful to them, if they are concerned about missing out on a good deal, or if the subject line grabs their attention. By incorporating a sense of relevance, curiosity, timelines, urgency, and the like in your subject lines, you can encourage recipients to click through to your message.
  1. Make good use of the preview text
    The preview text is displayed in the inbox view and explains the substance of your email to the receiver. It’s a wonderful way to draw attention to a different component of the message than what’s in the subject line. Depending on the email client and device, the preview text can be 35 to 140 characters long. Try sending out a few test emails to see how the preview text looks on various email clients to ensure that the most critical information is placed at the top.
  1. Sending personalized emails
    Marketers saw a 760% boost in income from segmented ads when using personalized email subject lines, which raise open rates by 50 percent on average. In order to match the high standards of today’s customers, it is essential to send them customized emails.Using segmentation strategies, you can target your content and offers to certain groups based on their interactions with your brand, preferences, geographic location, purchase history, and more. Providing a tailored client experience will definitely help you achieve more open emails and ultimately increase conversions.
  1. Assuage the reader’s feelings
    You can establish brand loyalty and enhance sales by fostering emotional ties with your audience. Knowledge of your audience’s psychology might help you craft stories and words that resonate with them. Using relatable analogies, sensory words, and power words, you can, for example, help readers better understand a concept. You can also use these strategies to elicit emotions or actions from your audience
  1. Create a unified experience for the user
    Trust is built when you’re consistent. Everything in an email must not only match (e.g., subject line, preview text, CTA, and content), but you must also ensure that each email delivers on its opt-in page promise and a post-click user experience that is consistent with the content of the emails. It is also possible to improve engagement and make readers look forward to every email by tying a series of emails together with a unified narrative. In addition, you can create sequences that are triggered based on how recipients engage with prior emails in order to deliver valuable content and a positive customer experience.

Final Thoughts 

In all, you need a system to keep track of all the content and sequences involved in writing effective email copies that get opened and read. This will assist you in creating a seamless customer experience that creates trust and encourages sales.

Using a “bullet journal” is a good technique to stay organized and make sure nothing gets overlooked. An overview of the tasks can be obtained by using this strategy, which breaks down a complex strategy into daily, weekly, and monthly action items. No matter how you organize your email marketing, you must create a smooth customer experience. This will assist you in establishing trust and long-lasting relationships that will drive higher open rates and conversions.