Most people think there is only one type of content: the written kind such as blog posts, articles, books, and eBooks.
Even though this is what some brands focus on, the truth is, if you want to make the most of your content marketing efforts, you’re going to have to explore other types of content as well such as video, infographics, and content for social.
This article will help you cast a wider net for your target audience.
Here are the top content types you can implement in your content marketing strategy
1. BLOG POSTS
Blog posts are an essential component of a successful content marketing strategy. When you blog consistently, you establish your brand as an authority and people can quickly see all the other posts you published on your site.
2. CASE STUDIES
People love case studies. So, if you’re selling a product or a service, you can do a case study on how your product was able to help people or how it is helping a particular set of people.
Some people dislike reading and would prefer watching videos. Thus, you can choose your most popular content and repurpose it into a video format. This will make it easy for you to reach those segments in your audience who prefer to consume content in video form.
Infographics make it easy for people to see your content’s main points. In just a few seconds they don’t, have to read thousands of words. They can just scan your infographic and they’ll know what you’re talking about.
Checklists are especially useful for highly actionable content. This is because it gives people a framework of what they need to do. You can also use this as content upgrades to get people to join your mailing list.
6. SOCIAL MEDIA POSTS
You can repurpose your content into graphics that will make it easy for your audience to share your content on social media.
With presentations, you can simply copy and paste the most important points in your content into a visually attractive PowerPoint template, then upload the entire presentation to sites like SlideShare.
Quizzes have become popular in recent years and it really shouldn’t come as a surprise, after all, quizzes are highly interactive as it lets people engage with your content.
9. ONLINE COURSES
Online courses are a huge hit because they’re easy to consume and people can find all the information they need in a single place.
Memes are popular on social media. Thus, you can ride on the hottest topics of the day, post it on social media, and if it catches your audience’s fancy then your meme may even go viral
In a nutshell, content marketing is a whole lot more than just writing. To get the most out of your branding and awareness campaigns, you must make sure your brand cuts across the above forms of content creation to fuel your marketing, so you will be able to target audiences across all verticals, from those who need your product or service to those who prefer to watch your videos and peruse your infographics.