As a business that sells a service or a product, knowing the needs of the consumer and how what it has to offer can satisfy those needs is essential to the success of a business. On the surface, a business must sell as much of what they have to offer as possible to sustain its […]
It can be tough for seasoned and novice advertisers to differentiate between display and search ads. The diversity in the online advertising era encourages us to consider many elements before reaching the target audience. However, maximizing your marketing efforts is only possible if you are working on both, search and display advertising channels.
Digital advertising is […]
One of the most effective ways of reaching people is through email. Business owners have two types of emails – marketing emails and transactional emails.
Marketing emails are mainly made up of instances where businesses share the same message to their audience at the same time. But for transactional emails, the messages are sent to a […]
It is no secret that despite the growing marketing materials, email marketing is the most successful way to promote your brand and reach your target audience. It leads to the highest levels of conversion amongst all of the marketing materials available. However, standing out from the competition in your reader’s inbox can be an overwhelming […]
What is Transactional Email Service?
A transactional email service is software that facilitates signup campaigns, courtesy messages, and other email communications which do not need a huge level of personalization. It is using a trusted server to make sure emails bypass spam filters and are delivered successfully.
( Also Read: What is Transactional Email? )
Best Transactional Email […]
According to statistical reports on VentureHarbour, “the marketing automation industry has skyrocketed from a $500m market to an expected $6.4bn in 2024″.
Furthermore, Salesforce’s State of Marketing Report explains that 67% of marketing leaders are already making use of a minimum of 1 marketing automation platform, and an additional 21% have made up their minds to […]
Whether you like it or not, your business’ tagline says a lot about your company and the services it offers. And it is for this reason that as a start-up entrepreneur, you should strive to create effective business taglines. And how can you achieve this? By following the tips below.
Your Tagline Should Be Short and […]
What is the best account-based marketing software for your business needs?
Account-based marketing lets you manage and engage with business leads and existing customers alike.
ABM is a great marketing strategy for B2B marketers and has been defined by ITSMA as “a vital strategy for companies that want to create sustainable growth and profitability within their most important […]
Advertising is most effective when it appeals to human emotion. Buying decisions are just as likely to be driven by feelings such as anger, altruism, envy, disgust, pride, shame, surprise, sadness, fear, greed, and happiness, as they are driven by logic and reason. Essential to good advertising is the development and maintaining an emotional connection […]
As marketing strategies rapidly change, what are the best practices to think about in 2018?
Marketing strategies are constantly evolving and rapidly changing so it can be difficult for marketers to keep up with the constant changes. It is essential to stay up-to-date with evolving B2B marketing strategies, though, in order to stay relevant in our […]