Marketing

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How to Create an Effective Buyer Persona

By |September 18th, 2021|

As a business that sells a service or a product, knowing the needs of the consumer and how what it has to offer can satisfy those needs is essential to the success of a business. On the surface, a business must sell as much of what they have to offer as possible to sustain its […]

The Difference Between Search Advertising and Display Advertising

By |August 18th, 2021|

It can be tough for seasoned and novice advertisers to differentiate between display and search ads. The diversity in the online advertising era encourages us to consider many elements before reaching the target audience. However, maximizing your marketing efforts is only possible if you are working on both, search and display advertising channels.

Digital advertising is […]

Top 5 Transactional Email Best Practices

By |July 13th, 2021|

One of the most effective ways of reaching people is through email. Business owners have two types of emails – marketing emails and transactional emails.

Marketing emails are mainly made up of instances where businesses share the same message to their audience at the same time. But for transactional emails, the messages are sent to a […]

6 Tips for Successful Newsletter Design

By |May 17th, 2021|

It is no secret that despite the growing marketing materials, email marketing is the most successful way to promote your brand and reach your target audience. It leads to the highest levels of conversion amongst all of the marketing materials available. However, standing out from the competition in your reader’s inbox can be an overwhelming […]

List of Top Marketing Automation Software in 2020

By |July 1st, 2020|

According to statistical reports on VentureHarbour, “the marketing automation industry has skyrocketed from a $500m market to an expected $6.4bn in 2024″.

Furthermore, Salesforce’s State of Marketing Report explains that 67% of marketing leaders are already making use of a minimum of 1 marketing automation platform, and an additional 21% have made up their minds to […]

5 Tips to Create Effective Taglines for Your Business

By |December 26th, 2019|

Whether you like it or not, your business’ tagline says a lot about your company and the services it offers. And it is for this reason that as a start-up entrepreneur, you should strive to create effective business taglines. And how can you achieve this? By following the tips below.

Your Tagline Should Be Short and […]

The Best Ways to Use Emotional Advertising

By |October 10th, 2018|

Advertising is most effective when it appeals to human emotion. Buying decisions are just as likely to be driven by feelings such as anger, altruism, envy, disgust, pride, shame, surprise, sadness, fear, greed, and happiness, as they are driven by logic and reason. Essential to good advertising is the development and maintaining an emotional connection […]

6 B2B Marketing Strategies to Think About in 2018

By |June 29th, 2018|

As marketing strategies rapidly change, what are the best practices to think about in 2018?

Marketing strategies are constantly evolving and rapidly changing so it can be difficult for marketers to keep up with the constant changes. It is essential to stay up-to-date with evolving B2B marketing strategies, though, in order to stay relevant in our […]