Marketing

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List of Top Marketing Automation Software in 2020

By |July 1st, 2020|

According to statistical reports on VentureHarbour, “the marketing automation industry has skyrocketed from a $500m market to an expected $6.4bn in 2024″.

Furthermore, Salesforce’s State of Marketing Report explains that 67% of marketing leaders are already making use of a minimum of 1 marketing automation platform, and an additional 21% have made up their minds to […]

5 Tips to Create Effective Taglines for Your Business

By |December 26th, 2019|

Whether you like it or not, your business’ tagline says a lot about your company and the services it offers. And it is for this reason that as a start-up entrepreneur, you should strive to create effective business taglines. And how can you achieve this? By following the tips below.

Your Tagline Should Be Short and […]

The Best Ways to Use Emotional Advertising

By |October 10th, 2018|

Advertising is most effective when it appeals to human emotion. Buying decisions are just as likely to be driven by feelings such as anger, altruism, envy, disgust, pride, shame, surprise, sadness, fear, greed, and happiness, as they are driven by logic and reason. Essential to good advertising is the development and maintaining an emotional connection […]

6 B2B Marketing Strategies to Think About in 2018

By |June 29th, 2018|

As marketing strategies rapidly change, what are the best practices to think about in 2018?

Marketing strategies are constantly evolving and rapidly changing so it can be difficult for marketers to keep up with the constant changes. It is essential to stay up-to-date with evolving B2B marketing strategies, though, in order to stay relevant in our […]