Advertising is most effective when it appeals to human emotion. Buying decisions are just as likely to be driven by feelings such as anger, altruism, envy, disgust, pride, shame, surprise, sadness, fear, greed, and happiness, as they are driven by logic and reason. Essential to good advertising is the development and maintaining an emotional connection […]
As marketing strategies rapidly change, what are the best practices to think about in 2018?
Marketing strategies are constantly evolving and rapidly changing so it can be difficult for marketers to keep up with the constant changes. It is essential to stay up-to-date with evolving B2B marketing strategies, though, in order to stay relevant in our […]