8 Ways Digital Marketers Can Use Social Media Psychology
All social media and digital marketers know that they need to know their audience to be effective. Knowing what they like, do not like, and their pain points is an integral part of targeting the […]
Top 10 Elements of a Strong Content Strategy
Content strategy refers to the activity of shaping user experiences through the development, planning, management, and presentation of content. Content strategy draws some of its aspects from business analysis, content management, information architecture, and technical […]
Benefits of Using Automation Testing Tools
How automation testing makes things easier and more efficient for businesses. Learn about eight of the major benefits of automation testing.
Automation testing is the use of software to execute tests of other software and compare […]
The Best Ways to Use Emotional Advertising
Advertising is most effective when it appeals to human emotion. Buying decisions are just as likely to be driven by feelings such as anger, altruism, envy, disgust, pride, shame, surprise, sadness, fear, greed, and happiness, […]
The Pros and Cons of Content Syndication
Content syndication is a process in which blog or website content is republished onto third-party sites, as a full article, a link, or just an excerpt, so the original site will gain more exposure.
Republishing your […]
Will AI Replace Human Writers and SEO Analysts?
In almost all industries, it seems machines are taking over.
The consultancy firm, PricewaterhouseCoopers predicts that 38% of all jobs will be replaced with robots in the next decade. The reality of robots taking over the […]