Advertising is most effective when it appeals to human emotion. Buying decisions are just as likely to be driven by feelings such as anger, altruism, envy, disgust, pride, shame, surprise, sadness, fear, greed, and happiness, […]
In almost all industries, it seems machines are taking over.
The consultancy firm, PricewaterhouseCoopers predicts that 38% of all jobs will be replaced with robots in the next decade. The reality of robots taking over the […]
As marketing strategies rapidly change, what are the best practices to think about in 2018?
Marketing strategies are constantly evolving and rapidly changing so it can be difficult for marketers to keep up with the constant […]
With the advent of technology and the growth of the consumer era, there has been a tremendous flow of products and services to serve customers. These goods and services further face huge competition from the […]
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
In this post, I’ll look at some of the factors which determine YouTube video […]