5 Ways a CRM Can Grow Your Business
Customer relationship management, or CRM, is a type of software that uses the information a business has about clients to pinpoint the best accounts to focus on and the correct people inside of those accounts — the decision […]
How to Fix a Broken Lead Generation Strategy
Lead generation is the marketing process that carries leads from brand awareness to purchasing or signing up. If a part of this process is not working, you will lose many leads, so it is essential […]
8 Ways Digital Marketers Can Use Social Media Psychology
All social media and digital marketers know that they need to know their audience to be effective. Knowing what they like, do not like, and their pain points is an integral part of targeting the […]
Top 10 Elements of a Strong Content Strategy
Content strategy refers to the activity of shaping user experiences through the development, planning, management, and presentation of content. Content strategy draws some of its aspects from business analysis, content management, information architecture, and technical […]
Benefits of Using Automation Testing Tools
How automation testing makes things easier and more efficient for businesses. Learn about eight of the major benefits of automation testing.
Automation testing is the use of software to execute tests of other software and compare […]
The Best Ways to Use Emotional Advertising
Advertising is most effective when it appeals to human emotion. Buying decisions are just as likely to be driven by feelings such as anger, altruism, envy, disgust, pride, shame, surprise, sadness, fear, greed, and happiness, […]