Content strategy refers to the activity of shaping user experiences through the development, planning, management, and presentation of content. Content strategy draws some of its aspects from business analysis, content management, information architecture, and technical […]
How automation testing makes things easier and more efficient for businesses. Learn about eight of the major benefits of automation testing.
Automation testing is the use of software to execute tests of other software and compare […]
Advertising is most effective when it appeals to human emotion. Buying decisions are just as likely to be driven by feelings such as anger, altruism, envy, disgust, pride, shame, surprise, sadness, fear, greed, and happiness, […]
In almost all industries, it seems machines are taking over.
The consultancy firm, PricewaterhouseCoopers predicts that 38% of all jobs will be replaced with robots in the next decade. The reality of robots taking over the […]
As marketing strategies rapidly change, what are the best practices to think about in 2018?
Marketing strategies are constantly evolving and rapidly changing so it can be difficult for marketers to keep up with the constant […]