Blog

/Blog

Top 10 Elements of a Strong Content Strategy

By |November 13th, 2018|

Content strategy refers to the activity of shaping user experiences through the development, planning, management, and presentation of content. Content strategy draws some of its aspects from business analysis, content management, information architecture, and technical […]

Benefits of Using Automation Testing Tools

By |November 7th, 2018|

How automation testing makes things easier and more efficient for businesses. Learn about eight of the major benefits of automation testing.

Automation testing is the use of software to execute tests of other software and compare […]

The Best Ways to Use Emotional Advertising

By |October 10th, 2018|

Advertising is most effective when it appeals to human emotion. Buying decisions are just as likely to be driven by feelings such as anger, altruism, envy, disgust, pride, shame, surprise, sadness, fear, greed, and happiness, […]

The Pros and Cons of Content Syndication

By |September 25th, 2018|

Content syndication is a process in which blog or website content is republished onto third-party sites, as a full article, a link, or just an excerpt, so the original site will gain more exposure.

Republishing your […]

Will AI Replace Human Writers and SEO Analysts?

By |September 18th, 2018|

In almost all industries, it seems machines are taking over.

The consultancy firm, PricewaterhouseCoopers predicts that 38% of all jobs will be replaced with robots in the next decade. The reality of robots taking over the […]

6 B2B Marketing Strategies to Think About in 2018

By |June 29th, 2018|

As marketing strategies rapidly change, what are the best practices to think about in 2018?

Marketing strategies are constantly evolving and rapidly changing so it can be difficult for marketers to keep up with the constant […]