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How to Create an Effective Buyer Persona

By |September 18th, 2021|

As a business that sells a service or a product, knowing the needs of the consumer and how what it has to offer can satisfy those needs is essential to the success of a business. […]

The Difference Between Search Advertising and Display Advertising

By |August 18th, 2021|

It can be tough for seasoned and novice advertisers to differentiate between display and search ads. The diversity in the online advertising era encourages us to consider many elements before reaching the target audience. However, […]

Top 5 Transactional Email Best Practices

By |July 13th, 2021|

One of the most effective ways of reaching people is through email. Business owners have two types of emails – marketing emails and transactional emails.

Marketing emails are mainly made up of instances where businesses share […]

What is DMARC? Everything You Need to Know

By |June 22nd, 2021|

Domain-based Message Authentication, Reporting, and Conformance (DMARC) monitor email messages using Sender Policy Framework (SPF), and Domain Keys Identified Mail (DKIM).

The Domain-based Message Authentication records facilitate the interception of malicious email practices, such as domain […]

6 Tips for Successful Newsletter Design

By |May 17th, 2021|

It is no secret that despite the growing marketing materials, email marketing is the most successful way to promote your brand and reach your target audience. It leads to the highest levels of conversion amongst […]

7 Ways to Create an Engaging Email Newsletter

By |April 20th, 2021|

A newsletter is a traditional tool of marketing that gives you a platform to reach a targeted audience. Newsletters have proved to be a very effective marketing tool for companies. It allows them to reach […]