What is Transactional Email Service?

A transactional email service is software that facilitates signup campaigns, courtesy messages, and other email communications which do not need a huge level of personalization. It is using a trusted server to make sure emails bypass spam filters and are delivered successfully.

( Also Read: What is Transactional Email? )

Best Transactional Email Service

  1. Sendinblue

    This is an all-in-one marketing platform that allows you to engage with your customers and build better relationships with your contacts via meaningful and targeted communication. Sendinblue offers an all-encompassing solution for CRM, Facebook Ads, chat, SMS marketing, email marketing, marketing solution, and for sending transactional messages through SMS and email. Sendinblue’s is a paid email service. You can send as many as 9,000 emails every month for free. And for only $66 you can upgrade to 120,000 emails per month.

  2. Twilio SendGrid Email API

    This transactional email service makes it simple and effortless to interact with your contacts. It features optimized integration tools, interactive API reference, clear setup flow, open-source libraries in seven languages, and a 24/7 technical Support Team. The entry-level price is $14.95 to $29.95 per month.

  3. Pepipost by Netcore

    This is a cloud-based transactional email delivery platform enabling brands to send their essential emails such as updates, newsletters, notifications, etc. The service focuses on good analytics, pricing, easy integration, and deliverability. The entry-level price is $25 for 150,000 emails per month.

  4. Zoho Campaigns

    This is an email marketing automation software that enables you to engage your contacts with the right content at the appropriate time. The product is loaded with features such as email polls, dynamic content, A/B testing campaigns, and automated list segmentation so that you can send customized messages to your subscribers. The entry-level pricing is $0, with 2,000 contacts and 12,000 emails per month.

  5. Mailgun

    This is a set of effective APIs that allow businesses to track, receive and send email from their app without any stress whether they use Java, Node.js, C#, PHP, Ruby, or Python. It features easy and quick scalability, SMTP integration, searchable logs, and RESTful API that eliminates the messy process of sending bulk or transactional email. The entry-level pricing is free.

  6. Amazon Simple Email Service (Amazon SES)

    Basically, this product is an impressive transactional and bulk email-sending platform. Thanks to its feature of DKIM signage for all calls, it maximizes the chances for your email to hit your client’s mailbox instead of going to the spam directory. The entry-level price is $0.10 per 1,000 emails.

  7. Emarsys

    This is an omnichannel marketing automation software that offers completely integrated multichannel campaign management, analytics dashboard, segmentation, and personalization. It employs trusted audience engagement tactics and state-of-the-art AI technology to deliver predictable, location results. No information is available regarding the pricing.

  8. SMTP2GO

    SMTP2GO is a swift and scalable email service platform that allows you to send marketing and transactional emails as well as examining feedbacks on email delivery. It boasts network redundancy and swift connection speeds, as a result of its numerous servers located in many parts of the globe. The pricing begins at $15 annual billing with 2 free months.

  9. GetResponse

    This email marketing software is a comprehensive platform that allows brands to create content, amass traffic to their website, and boost sales. It features customizable template scenarios, advanced analytics, integrated email marketing, landing pages, and autoresponders. Pricing starts at $15 per month for unlimited messages to 1,000 contacts.

  10. Mailchimp Transactional Email (formerly Mandrill)

    This is a transactional email service that is designed for developers to send highly contextual emails through SMTP or API. It features a friendly and simple design interface, automated drip marketing campaigns, and integrations with other tools. The entry-level pricing is free at $0 per month for 2,000 contacts. The other packages are paid for – Essentials: $9.99/month for 50,000 contacts, Standard: $14.99/month for 100,000 contacts, Premium: $299/month for 200,000 contacts.

  11. WebEngage

    This is marketing automation and customer data platform that facilitates highly effective and simplified customer engagement and retention for SMBs and consumer tech businesses. Being one of the best transactional email services, it offers product analysis, campaign performance analysis, and revenue analytics. The starting price is not provided by the vendor.

  12. Customer.io

    This is a marketing platform used to send automated and targeted SMS messages, push notifications, and emails to interact with and retain a customer base. The entry-level price is $150 for 0 to 12,000 profiles.

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Transactional email services – What to Look For?

  • What type of emails do you intend to send? –

    You need to consider if it will be only the transactional kinds or you would be sending product updates or newsletters on a regular basis as well. There are amazing benefits of using a single tool for outgoing emails rather than dividing tasks between different platforms.

  • How many emails do you intend to send and how many subscribers are you looking to message with this service? –

    You should also decide whether adopting a free entry pricing package will be sufficient or you will have to upgrade for payments at some point.

  • How are the extra emails/contacts charged by a provider? –

    You need to find out if they make use of a pay-as-you-go method or you have to choose a more expensive package if you want more?

  • What are the specifications listed in your package? –

    It’s necessary to determine how far you can go with customizing automation: does the service provide any templates? If yes, do they have a significant difference or are they pretty useless? Furthermore, confirm which analytical features are available and if they will be sufficient?

  • Finally, can you integrate a platform with an app or your website? –

    It is advisable to ask them if they offer enough documentation to assist in simplifying the process.

Final Thoughts

Transactional email software carries the weight of customer-oriented email marketing or campaigns. Is your business struggling with one or more aspects of email campaigns? Then your enterprise can outsource the related tasks to email marketing professionals. This will help to guarantee that you experience complete, successful email efforts, regardless of the volume of your subscribers.