As the sales industry takes on a more technological approach in 2019, choosing sales technology has never been a dire decision for businesses. In fact, many are not sure what the best practices for choosing sales technology should include. Fortunately, there is a list of the most beneficial practices to use when speaking with a sales associate regarding their sales techniques and how to determine which is the right option for your business.
What Is the Compatibility?
When businesses seek out the newest technology and tools that will assist with sales, it is essential that the compatibility of the technology you are considering be compatible with your current technology and operations. If you use specific software for operations but are looking for new database technology, you want to seek out options that were designed with your program in mind. Many of these sales technology options are designed to include the larger software options for your collaboration needs.
How Secure Is Technology?
The need for security on any technological purchase is critical with cybersecurity on the rise. Being able to properly store and secure data can determine whether a business will even consider making a purchase.
Upon speaking to the sales associate making the sale, you should request their security credentials and conduct a thorough overview of them with your IT team. When determining the security of a technology sale, take your time to comb through the documentation and ensure the safety of the product. The ability to protect customer information and secure your business operations is worth the additional time is taken to review this information.
Value & Investment
Making a new sales technology purchase requires not only purchasing costs but time that is needed to learn and integrate the technology into operations.
First, consider the cost of sales technology and its return on investment for your business. In most cases regarding sales technology, there is a significant cost that comes with purchasing, installing, and gaining access. Have the sales associate provide you with tools and a potential return on the investment over the course of one year, five years, and any other intervals to reflect the technology’s value.
Can your business afford the time that is required to train and learn to operate this new sales technology? The impact on your business’s bottom line due to training and switching over is another value to consider.
Customizing Sales Technology
Has the sales associate shown you how to make this technology your own? While many operations in business are similar to others in the industry, each business desires the ability to make changes and customize their technology to fit their personal needs. In order for sales technology to be competitive, it must have the ability to be customized.
Get the Mobile Options
With sales happening on the move, the need for technology to be mobile is unlike ever before. When speaking with the sales associate presenting the sales technology, you want to insist that your sales team have access to this technology not only from their offices but also while traveling for business or meeting clients. The sales technology should be as flexible and mobile as your sales team.
Obvious practices like security, compatibility, and investment are standard practices that sales directors and IT professionals will consider when making a sales technology purchase. Ensuring mobility and customization when choosing sales technology are practices that must not be forgotten during the sales discussion. In order to stay successful with sales in your industry and maintain your success potential, consider all the above practices to make the right purchase when choosing sales technology.