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So far has created 11 blog entries.

Can Email Marketing Increase Lead Generation Success?

By |April 3rd, 2019|

Most marketers know that email marketing is a very important step in marketing campaigns and most try to put it into practice. However, not all have a huge amount of success with it. They then begin to question whether or not email marketing can increase lead generation. The answer to that question is, “Yes”, if […]

5 Ways a CRM Can Grow Your Business

By |March 13th, 2019|

Customer relationship management, or CRM, is a type of software that uses the information a business has about clients to pinpoint the best accounts to focus on and the correct people inside of those accounts — the decision makers. It will also help ensure that you target those customers accurately.

CRM’s effectiveness can help cut through the fog and […]

How to Fix a Broken Lead Generation Strategy

By |February 20th, 2019|

Lead generation is the marketing process that carries leads from brand awareness to purchasing or signing up. If a part of this process is not working, you will lose many leads, so it is essential to fix a broken lead generation strategy as soon as possible. How do you do that? Read on for some […]

8 Ways Digital Marketers Can Use Social Media Psychology

By |February 6th, 2019|

All social media and digital marketers know that they need to know their audience to be effective. Knowing what they like, do not like, and their pain points is an integral part of targeting the desired audience. However, many marketers do not know how to use this type of information to increase engagement and gain […]

Top 10 Elements of a Strong Content Strategy

By |November 13th, 2018|

Content strategy refers to the activity of shaping user experiences through the development, planning, management, and presentation of content. Content strategy draws some of its aspects from business analysis, content management, information architecture, and technical communication. A solid content strategy is a vital part of any marketing plan. Marketers must create engaging and high-quality content […]

Benefits of Using Automation Testing Tools

By |November 7th, 2018|

How automation testing makes things easier and more efficient for businesses. Learn about eight of the major benefits of automation testing.

Automation testing is the use of software to execute tests of other software and compare actual results with expected results. Automation testing is used to deal with repetitive tasks that are necessary for the software […]

The Best Ways to Use Emotional Advertising

By |October 10th, 2018|

Advertising is most effective when it appeals to human emotion. Buying decisions are just as likely to be driven by feelings such as anger, altruism, envy, disgust, pride, shame, surprise, sadness, fear, greed, and happiness, as they are driven by logic and reason. Essential to good advertising is the development and maintaining an emotional connection […]

The Pros and Cons of Content Syndication

By |September 25th, 2018|

Content syndication is a process in which blog or website content is republished onto third-party sites, as a full article, a link, or just an excerpt, so the original site will gain more exposure.

Republishing your content on third-party sites allows you to take advantage of their visitors while bringing more viewers to your site with […]

Will AI Replace Human Writers and SEO Analysts?

By |September 18th, 2018|

In almost all industries, it seems machines are taking over.

The consultancy firm, PricewaterhouseCoopers predicts that 38% of all jobs will be replaced with robots in the next decade. The reality of robots taking over the workforce is one that has sparked both fear and optimism. But will robots be taking over the fields of writing […]