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So far has created 6 blog entries.

Top 10 Elements of a Strong Content Strategy

By |November 13th, 2018|

Content strategy refers to the activity of shaping user experiences through the development, planning, management, and presentation of content. Content strategy draws some of its aspects from business analysis, content management, information architecture, and technical communication. A solid content strategy is a vital part of any marketing plan. Marketers must create engaging and high-quality content […]

Benefits of Using Automation Testing Tools

By |November 7th, 2018|

How automation testing makes things easier and more efficient for businesses. Learn about eight of the major benefits of automation testing.

Automation testing is the use of software to execute tests of other software and compare actual results with expected results. Automation testing is used to deal with repetitive tasks that are necessary for the software […]

The Best Ways to Use Emotional Advertising

By |October 10th, 2018|

Advertising is most effective when it appeals to human emotion. Buying decisions are just as likely to be driven by feelings such as anger, altruism, envy, disgust, pride, shame, surprise, sadness, fear, greed, and happiness, as they are driven by logic and reason. Essential to good advertising is the development and maintaining an emotional connection […]

The Pros and Cons of Content Syndication

By |September 25th, 2018|

Content syndication is a process in which blog or website content is republished onto third-party sites, as a full article, a link, or just an excerpt, so the original site will gain more exposure.

Republishing your content on third-party sites allows you to take advantage of their visitors while bringing more viewers to your site with […]

Will AI Replace Human Writers and SEO Analysts?

By |September 18th, 2018|

In almost all industries, it seems machines are taking over.

The consultancy firm, PricewaterhouseCoopers predicts that 38% of all jobs will be replaced with robots in the next decade. The reality of robots taking over the workforce is one that has sparked both fear and optimism. But will robots be taking over the fields of writing […]

6 B2B Marketing Strategies to Think About in 2018

By |June 29th, 2018|

As marketing strategies rapidly change, what are the best practices to think about in 2018?

Marketing strategies are constantly evolving and rapidly changing so it can be difficult for marketers to keep up with the constant changes. It is essential to stay up-to-date with evolving B2B marketing strategies, though, in order to stay relevant in our […]