All social media and digital marketers know that they need to know their audience to be effective. Knowing what they like, do not like, and their pain points is an integral part of targeting the desired audience. However, many marketers do not know how to use this type of information to increase engagement and gain […]
Content strategy refers to the activity of shaping user experiences through the development, planning, management, and presentation of content. Content strategy draws some of its aspects from business analysis, content management, information architecture, and technical communication. A solid content strategy is a vital part of any marketing plan. Marketers must create engaging and high-quality content […]
How automation testing makes things easier and more efficient for businesses. Learn about eight of the major benefits of automation testing.
Automation testing is the use of software to execute tests of other software and compare actual results with expected results. Automation testing is used to deal with repetitive tasks that are necessary for the software […]
Advertising is most effective when it appeals to human emotion. Buying decisions are just as likely to be driven by feelings such as anger, altruism, envy, disgust, pride, shame, surprise, sadness, fear, greed, and happiness, as they are driven by logic and reason. Essential to good advertising is the development and maintaining an emotional connection […]
In almost all industries, it seems machines are taking over.
The consultancy firm, PricewaterhouseCoopers predicts that 38% of all jobs will be replaced with robots in the next decade. The reality of robots taking over the workforce is one that has sparked both fear and optimism. But will robots be taking over the fields of writing […]
As marketing strategies rapidly change, what are the best practices to think about in 2018?
Marketing strategies are constantly evolving and rapidly changing so it can be difficult for marketers to keep up with the constant changes. It is essential to stay up-to-date with evolving B2B marketing strategies, though, in order to stay relevant in our […]