Programmatic advertising is all the rage and researching target audiences is no little feat. Through designing, developing, and testing advertising campaigns and you have a full-time job. By the time you get a campaign ready, you just want to get it out without having to call or email publications to negotiate rates. This is where programmatic advertising […]
As the sales industry takes on a more technological approach in 2019, choosing sales technology has never been a dire decision for businesses. In fact, many are not sure what the best practices for choosing sales technology should include. Fortunately, there is a list of the most beneficial practices to use when speaking with a sales associate […]
What is the best account-based marketing software for your business needs?
Account-based marketing lets you manage and engage with business leads and existing customers alike.
ABM is a great marketing strategy for B2B marketers and has been defined by ITSMA as “a vital strategy for companies that want to create sustainable growth and profitability within their most important […]
Most marketers know that email marketing is a very important step in marketing campaigns and most try to put it into practice. However, not all have a huge amount of success with it. They then begin to question whether or not email marketing can increase lead generation. The answer to that question is, “Yes”, if […]
Customer relationship management, or CRM, is a type of software that uses the information a business has about clients to pinpoint the best accounts to focus on and the correct people inside of those accounts — the decision makers. It will also help ensure that you target those customers accurately.
CRM’s effectiveness can help cut through the fog and […]
Lead generation is the marketing process that carries leads from brand awareness to purchasing or signing up. If a part of this process is not working, you will lose many leads, so it is essential to fix a broken lead generation strategy as soon as possible. How do you do that? Read on for some […]
All social media and digital marketers know that they need to know their audience to be effective. Knowing what they like, do not like, and their pain points is an integral part of targeting the desired audience. However, many marketers do not know how to use this type of information to increase engagement and gain […]
Content strategy refers to the activity of shaping user experiences through the development, planning, management, and presentation of content. Content strategy draws some of its aspects from business analysis, content management, information architecture, and technical communication. A solid content strategy is a vital part of any marketing plan. Marketers must create engaging and high-quality content […]
How automation testing makes things easier and more efficient for businesses. Learn about eight of the major benefits of automation testing.
Automation testing is the use of software to execute tests of other software and compare actual results with expected results. Automation testing is used to deal with repetitive tasks that are necessary for the software […]
Advertising is most effective when it appeals to human emotion. Buying decisions are just as likely to be driven by feelings such as anger, altruism, envy, disgust, pride, shame, surprise, sadness, fear, greed, and happiness, as they are driven by logic and reason. Essential to good advertising is the development and maintaining an emotional connection […]
