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So far has created 15 blog entries.

How to Choose the Right Social Media Tools for Your Business

By |September 23rd, 2019|

There is a wide range of social media tools available for businesses today including Buffer, Hootsuite, and Sendible. For those who are not very familiar with individual features, these tools could all look the same.

As a business owner or social media manager, you might think trying to find a difference between one tool over another would take you a lot of […]

Five Key Trends for Programmatic Advertising in 2019

By |July 15th, 2019|

Programmatic advertising is all the rage and researching target audiences is no little feat. Through designing, developing, and testing advertising campaigns and you have a full-time job. By the time you get a campaign ready, you just want to get it out without having to call or email publications to negotiate rates. This is where programmatic advertising […]

Best Practices for Choosing New Sales Technology

By |June 17th, 2019|

As the sales industry takes on a more technological approach in 2019, choosing sales technology has never been a dire decision for businesses. In fact, many are not sure what the best practices for choosing sales technology should include. Fortunately, there is a list of the most beneficial practices to use when speaking with a sales associate […]

Can Email Marketing Increase Lead Generation Success?

By |April 3rd, 2019|

Most marketers know that email marketing is a very important step in marketing campaigns and most try to put it into practice. However, not all have a huge amount of success with it. They then begin to question whether or not email marketing can increase lead generation. The answer to that question is, “Yes”, if […]

5 Ways a CRM Can Grow Your Business

By |March 13th, 2019|

Customer relationship management, or CRM, is a type of software that uses the information a business has about clients to pinpoint the best accounts to focus on and the correct people inside of those accounts — the decision makers. It will also help ensure that you target those customers accurately.

CRM’s effectiveness can help cut through the fog and […]

How to Fix a Broken Lead Generation Strategy

By |February 20th, 2019|

Lead generation is the marketing process that carries leads from brand awareness to purchasing or signing up. If a part of this process is not working, you will lose many leads, so it is essential to fix a broken lead generation strategy as soon as possible. How do you do that? Read on for some […]

8 Ways Digital Marketers Can Use Social Media Psychology

By |February 6th, 2019|

All social media and digital marketers know that they need to know their audience to be effective. Knowing what they like, do not like, and their pain points is an integral part of targeting the desired audience. However, many marketers do not know how to use this type of information to increase engagement and gain […]

Top 10 Elements of a Strong Content Strategy

By |November 13th, 2018|

Content strategy refers to the activity of shaping user experiences through the development, planning, management, and presentation of content. Content strategy draws some of its aspects from business analysis, content management, information architecture, and technical communication. A solid content strategy is a vital part of any marketing plan. Marketers must create engaging and high-quality content […]