Data analysis might help you stay ahead of the competition. Business intelligence entails gathering all available data, processing it, and evaluating it at a speed that man could not achieve without the assistance of artificial intelligence (AI).
According to a recent report from 360Suite, 26% of all firms are already utilizing BI. Expect to see several […]
There is no disputing the fact that email communication has come to stay. According to the most recent statistics from Statista, it is evident that the volume of emails sent and received per day will go on to increase from 269 billion as of 2017 to 333 billion by 2022. This is great news for […]
It can be tough for seasoned and novice advertisers to differentiate between display and search ads. The diversity in the online advertising era encourages us to consider many elements before reaching the target audience. However, maximizing your marketing efforts is only possible if you are working on both, search and display advertising channels.
Digital advertising is […]
One of the most effective ways of reaching people is through email. Business owners have two types of emails – marketing emails and transactional emails.
Marketing emails are mainly made up of instances where businesses share the same message to their audience at the same time. But for transactional emails, the messages are sent to a […]
Shopify’s owner, Tobias Lutke created a documentary to pitch his service when his company was preparing for IPO.
Shopify’s documentary amazed everyone as it dug deep into the company’s history, objectives, and beliefs. The documentary was in the form of a story about a service that transformed how e-commerce functioned back then.
What Tobias did was pitch […]
It is a type of email that is automatically sent to a single recipient by your website or your online e-commerce store. It is sent when a specific action is performed by the user or if it results from a transaction. For example, if a user has reset his password or made a purchase from […]
There are ways to get things done, and there are better ways to get things done. When it comes to promoting your content through Facebook advertising, you have to know both the ins and outs of the advertising platform in order to generate more leads, and at the same time, get value for your money. Let’s […]
Most people think there is only one type of content: the written kind such as blog posts, articles, books, and eBooks.
Even though this is what some brands focus on, the truth is, if you want to make the most of your content marketing efforts, you’re going to have to explore other types of content as […]
Whether you like it or not, your business’ tagline says a lot about your company and the services it offers. And it is for this reason that as a start-up entrepreneur, you should strive to create effective business taglines. And how can you achieve this? By following the tips below.
Your Tagline Should Be Short and […]
Your Facebook page is the hub of all community engagement. Whether you’re running a business or a dog page, organic reach is the key to growth. Organic growth is the best form of growth because you’re acquiring people who are truly interested in what you share. These people will often like and share your posts, […]
