It can be tough for seasoned and novice advertisers to differentiate between display and search ads. The diversity in the online advertising era encourages us to consider many elements before reaching the target audience. However, maximizing your marketing efforts is only possible if you are working on both, search and display advertising channels.
Digital advertising is […]
One of the most effective ways of reaching people is through email. Business owners have two types of emails – marketing emails and transactional emails.
Marketing emails are mainly made up of instances where businesses share the same message to their audience at the same time. But for transactional emails, the messages are sent to a […]
Shopify’s owner, Tobias Lutke created a documentary to pitch his service when his company was preparing for IPO.
Shopify’s documentary amazed everyone as it dug deep into the company’s history, objectives, and beliefs. The documentary was in the form of a story about a service that transformed how e-commerce functioned back then.
What Tobias did was pitch […]
It is a type of email that is automatically sent to a single recipient by your website or your online e-commerce store. It is sent when a specific action is performed by the user or if it results from a transaction. For example, if a user has reset his password or made a purchase from […]
There are ways to get things done, and there are better ways to get things done. When it comes to promoting your content through Facebook advertising, you have to know both the ins and outs of the advertising platform in order to generate more leads, and at the same time, get value for your money. Let’s […]
Most people think there is only one type of content: the written kind such as blog posts, articles, books, and eBooks.
Even though this is what some brands focus on, the truth is, if you want to make the most of your content marketing efforts, you’re going to have to explore other types of content as […]
Whether you like it or not, your business’ tagline says a lot about your company and the services it offers. And it is for this reason that as a start-up entrepreneur, you should strive to create effective business taglines. And how can you achieve this? By following the tips below.
Your Tagline Should Be Short and […]
Your Facebook page is the hub of all community engagement. Whether you’re running a business or a dog page, organic reach is the key to growth. Organic growth is the best form of growth because you’re acquiring people who are truly interested in what you share. These people will often like and share your posts, […]
There is a wide range of social media tools available for businesses today including Buffer, Hootsuite, and Sendible. For those who are not very familiar with individual features, these tools could all look the same.
As a business owner or social media manager, you might think trying to find a difference between one tool over another would take you a lot of […]
Programmatic advertising is all the rage and researching target audiences is no little feat. Through designing, developing, and testing advertising campaigns and you have a full-time job. By the time you get a campaign ready, you just want to get it out without having to call or email publications to negotiate rates. This is where programmatic advertising […]
