Yearly Archives: 2020

/2020

What Is Display Advertising? – A Complete Guide

By |December 29th, 2020|

The first ever online ad was published to the web on October 27, 1994. That is when people came to know about online advertisements. Since then, digital advertising has evolved and has turned into what see before YouTube videos. Display advertisement has a special place in the marketing landscape and is expected to grow from […]

The Benefits of Social Media for Your Business

By |August 13th, 2020|

In the past when a business wanted to reach out to as many people as possible, they would utilize radio, television, and print ads. Remember those? Deciding which media channel to export messages from was easier to manage back then because digital media was not the dominant force that it is now.

Currently, over 3 billion […]

List of Top Marketing Automation Software in 2020

By |July 1st, 2020|

According to statistical reports on VentureHarbour, “the marketing automation industry has skyrocketed from a $500m market to an expected $6.4bn in 2024″.

Furthermore, Salesforce’s State of Marketing Report explains that 67% of marketing leaders are already making use of a minimum of 1 marketing automation platform, and an additional 21% have made up their minds to […]

Pitching Your Product or Service with Video

By |May 24th, 2020|

Shopify’s owner, Tobias Lutke created a documentary to pitch his service when his company was preparing for IPO.

Shopify’s documentary amazed everyone as it dug deep into the company’s history, objectives, and beliefs. The documentary was in the form of a story about a service that transformed how e-commerce functioned back then.

What Tobias did was pitch […]

The Best Ways to Use Facebook Ads to Promote Content

By |February 13th, 2020|

There are ways to get things done, and there are better ways to get things done. When it comes to promoting your content through Facebook advertising, you have to know both the ins and outs of the advertising platform in order to generate more leads, and at the same time, get value for your money. Let’s […]

10 Types Of Content Marketing

By |January 14th, 2020|

Most people think there is only one type of content: the written kind such as blog posts, articles, books, and eBooks.

Even though this is what some brands focus on, the truth is, if you want to make the most of your content marketing efforts, you’re going to have to explore other types of content as […]